“Not only does gifting provide a new way for our members to express themselves and connect with others, we also expect it to increase video engagement across the dating app, just like we’ve seen on MeetMe, Skout, and Tagged.”Īccording to a recent survey conducted on GROWLr, following the launch of Live, 72% of members saw someone they wanted to strike up a conversation with, and 63% felt they were better able to connect with someone when they went on Live. “The launch of virtual gifting on the GROWLr app is very exciting for the community,” said Geoff Cook, Chief Executive Officer of The Meet Group. Some of the virtual gifts available range from teddy bears, rainbows and roses, to the top gift of a dragon, worth 100,000 credits.
Virtual gifting on GROWLr allows its members to send virtual gifts to livestreamers to show interest and support or start a conversation. The company accelerated its launch of live video to provide app members the opportunity to virtually connect with others amid the ongoing global pandemic. The announcement comes just one month after the company rolled out live video and free private 1:1 chats to the platform. (NASDAQ: MEET), a leading provider of interactive dating solutions, announced the launch of monetization on GROWLr, the world’s largest bear-specific gay dating app. NEW HOPE, Pa.-( BUSINESS WIRE)- The Meet Group, Inc.
